Born in Geneva in 1996, I have always been drawn to nature, art, cinema, fashion, and interior design. Nurtured from an early age, these influences continue to shape the way I observe, imagine, and create.

My first experiences in theatre and cinema profoundly influenced my creative approach. They taught me to think of every project as a mise-en-scène: an atmosphere, a rhythm, a setting, a presence. They also taught me to understand identity through the lens of character creation. Before a character comes to life, you must understand who they are, what they embody, how they move through the world, and what makes them memorable.

Today, this is how I approach brands. I don’t see visual identity as the creation of a logo alone, but as the creation of an entire universe. I seek to reveal a brand’s personality before translating it into a coherent visual language, from its identity system and digital experience to its imagery, spatial design, and every detail that shapes its presence.

Driven by a constant desire to push every idea to its fullest potential, I strive to create singular, timeless worlds. My practice naturally extends across branding, art direction, digital design, and spatial experiences, particularly within the fields of luxury, fashion, culture, and hospitality.